Inspired by Chicago's rich architectural legacy, we envisioned a concept that captures the essence of an architect’s studio. Clean, intersecting lines from blueprints are reimagined as thoughtfully arranged graphics, layered over a bold, high-contrast check that mirrors the precision of plotted points on graph paper.
A custom font adds visual weight, juxtaposing the delicate, blueprint-inspired line-work.
The color palette plays with contrast, anchored by Bandit Black and softened with cream and white, while the richness of saturated Mazarine blue brings a vibrant energy.
This balance of structure and creativity honors the discipline of architecture while also inviting a sense of creativity and innovation. A custom checkered gradient serves as the perfect platform to communicate this tension.
The Chicago 2024 Capsule will be available at our pop-up this weekend at 435 N Michigan Ave, Suite 110.
